Objective: The Nomad Pass (Nomad Subscription Orders) is evolving from a single Europe regional subscription into a persistent, reusable eSIM product. It aims to increase user retention, repeat purchases, and annual ARPU by offering a durable connectivity wallet.
Available on the Nomad app only.
Launching time: 2026.10.20
In the meantime, the old 1GB Europe 35-country Nomad Pass will be retired.
Differences Between the Old Europe Nomad Pass and the New Nomad Pass
Subscription Type and Destination Options: Both are subscription plans. However, the new Nomad Pass offers users more destination options.
Always-On Plan and Add-ons:
Old Europe Nomad Pass: Add-ons are limited to the Europe 35-country plan.
New Nomad Pass: Includes an Always-On plan, and users can purchase add-ons for either a single country or a regional plan.
Subscription Duration:
Old Europe Nomad Pass: Billed monthly.
New Nomad Pass: Users can choose a subscription duration of 30, 90, 180, or 365 days.
Coexistence of Subscriptions and Migration:
Existing subscribers of the old Nomad Pass can also subscribe to Version 2. This means users can have two subscription orders under the same account.
However, Version 1 can only be topped up with the Europe plan, and existing Version 1 subscriptions cannot be converted or migrated to Version 2.
Complimentary 1GB data Usage Before Purchasing Add-ons
Old Nomad Pass: The complimentary 1 GB of data is consumed first, before the purchased add-on data plan.
New Nomad Pass: The purchased add-on data plan is consumed first, while the complimentary 1 GB of data serves as a backup.
eSIM Reinstallation: With the new Nomad Pass, users can purchase add-ons for different destinations without reinstalling their eSIM.
Target Audience & Timeline
Target Users: The product is designed for frequent international travelers, convenience-first travelers who want a single installation, and long-term travelers.
Core Features & Capabilities
Persistent eSIM: The product provides a reusable eSIM that stays active across multiple trips and supports multiple destinations over its lifecycle. The eSIM remains active for 3 years after there is no active data left on it.
Plan Options: Users can select between a Single Destination 1GB Always-on plan covering 60+ destinations or a Regional 1GB Always-on plan covering 3 regions.
Data Claiming: Subscribers receive a 1GB data allowance per billing cycle. Users must manually claim this data and assign it to a specific destination so it is not wasted.
Data Add-ons & Discounts: Subscribers receive a 15% discount on eligible data add-ons. Add-ons can be purchased for different destinations using the same persistent eSIM.
Auto Top-Up: Users can enable auto add-ons for eligible plans. This system triggers an automatic payment and data refill when the eSIM drops to 500MB of remaining data.
Status Management: The app will detect and display the installation status (Installed/Not Installed). It will also display the line status (On/Off) directly within the interface by checking device settings.
Reinstallation: Users can reinstall the eSIM on the same device after deletion. They can also transfer it to another device if it is first deleted from the original device.
Commercial Model & Pricing
30-Day Plan: The Single Destination plan costs USD 5. The Regional plan costs USD 7.
90-Day Plan: The Single Destination plan costs USD 14, reflecting a 7% discount. The Regional plan costs USD 19, reflecting a 7% discount.
180-Day Plan: The Single Destination plan costs USD 27, reflecting a 10% discount. The Regional plan costs USD 37, reflecting a 10% discount.
365-Day Plan: The Single Destination plan costs USD 49, reflecting an 18% discount. The Regional plan costs USD 68, reflecting an 18% discount.
Frequently Asked Questions
1. What is Nomad Pass?
Nomad Pass is an app-based subscription that gives you a reusable eSIM, 1GB of monthly always-on data, 15% off data add-ons, and the flexibility to use the same eSIM across multiple destinations over time.
2. What is the difference between a Single Destination Pass and a Regional Pass?
Single Destination Pass: Allows you to claim your free monthly 1GB always-on data for single destinations only.
Regional Pass: Allows you to claim your free monthly 1GB always-on data for regional destinations only.
Note: With either pass, you can purchase data add-ons for both single and regional destinations.
3. What benefits do I get if I subscribe to Nomad Pass?
With Nomad Pass, you can claim 1GB of always-on data every 30 days, plus 15% off any additional data plans added to your Nomad Pass eSIM. Use the same eSIM across multiple destinations without installing a new one for every trip.
4. Which always-on data options are available?
You can choose either 1GB for a single destination or 1GB for a regional plan.
5. Which subscription periods are available?
Nomad Pass is available for 30, 90, 180, or 365 days. Your selected subscription period is charged upfront and renews automatically until canceled.
6. How does the monthly 1GB always-on work?
Your first 1GB always-on data allowance is claimed when you subscribe to Nomad Pass. From the second month onward, you can claim your allowance under Manage and select an eligible destination or region. Unclaimed data does not roll over to the next 30-day cycle.
7. When can I claim my next 1GB always-on data?
You can claim a new 1 GB always-on data allowance every 30 days from your subscription date. For example, if you subscribe to Nomad Pass on June 1, 2026, you can claim your next 1 GB allowance on July 1, 2026.
8. Which data is used first for Nomad Pass eSIM?
Purchased add-on data is used first. Your 1 GB always-on allowance serves as backup data, allowing you to browse and purchase plans when your add-on data runs out.
9. Which data plans qualify for the 15% Nomad Pass discount?
The 15% discount applies to eligible add-on data plans for the 40+ destinations and regions supported by Nomad Pass, including: Algeria, Austria, Azerbaijan, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Europe, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Madagascar, Malta, Martinique, Netherlands, Norway, Portugal, Romania, Saint Barthélemy, Saint Martin, Senegal, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom, Europe Regional, Balkans Regional, and Latin America Regional.
10. How do I get a 15% discount on my data add-ons?
When you purchase a data add-on for your Nomad Pass eSIM under "Manage", your 15% discount will be automatically applied at checkout.
11. Can I buy data for destinations outside my always-on data selection?
Yes. Customers can purchase single-destination or regional add-ons for multiple destinations on the same eSIM. Available plans may depend on supported providers.
12. How long does the Nomad Pass eSIM remain reusable?
The eSIM remains active for up to three years after its last active data plan. You can continue purchasing add-ons before it expires.